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A better way to design. Design, prototype, and gather feedback all in one place

Manager, Product Marketing (Senior Level)

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Figma is looking for a Manager for our Product Marketing team. You’ll be the team lead for Figma’s creation capabilities and lead our go-to-market strategy for our core design audience. This is an amazing opportunity to be a part of a founding marketing organization, a quickly innovating product, and a passionate user community.

This is a full-time role that can be held from one of our US hubs or remotely in the continental United States.

What you'll do:

  • Lead go-to-market strategy and planning for Figma’s creation features with a focus on driving business results and user engagement
  • Be a strong partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
  • Craft differentiated messaging and positioning informed by user research and insights
  • Help enable our customer-facing teams to help improve sales/support efficiency through impactful enablement programs
  • Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
  • Build and coach a small team of product marketers; lead with a passion for learning and development
  • Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more

We're looking for someone with:

  • 7+ years in product marketing or a related role
  • Experience hiring, coaching, and managing direct report(s)
  • A passion for learning new products and industries—unafraid to dive into the nitty gritty technical details
  • A customer champion who always keep their eyes to the ground
  • A strong writer, meaning you avoid enterprise jargon, can adapt to the Figma voice, and write with the customer in mind
  • Data-driven and experimental in how you approach and measure your work
  • Always willing to roll up your sleeves and get scrappy—we are a startup after all
  • Bonus: Experience marketing to makers(e.g. designers, developers, product managers)

A few examples of things you’ll get to think about and work on:

San Francisco • New York
Job type
Visa sponsorship
Not Available


Health, Dental, & Vision


401(k) with company contribution

Parental leave

Parental Leave & Support


Competitive Salary & Equity

Generous vacation

Flexible PTO

Company meals

Daily Lunches & Snacks


Wellness Reimbursement


Commuter Benefit

Pet friendly

Dog Friendly Office

Professional development

Learning & Development Stipend

Figma at a glance

A better way to design. Design, prototype, and gather feedback all in one place

Figma focuses on Internet, Information Technology, Real Time, Collaboration, and Productivity Software. Their company has offices in San Francisco. They have a mid-size team that's between 51-200 employees. To date, Figma has raised $133M of funding; their latest round was closed on April 2020.

You can view their website at http://figma.com or find them on Twitter, Facebook, and LinkedIn.

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