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Powering the Lifestyle Brands of the Social Era

Powering the Lifestyle Brands of the Social Era

Social media enables people to build massive, organically-grown communities around their shared passions and interests. Several of these communities have larger, more engaged audiences than established media companies, but they lack the resources to turn their followings into sustainable brand value. FanBread disrupts how lifestyle brands are built by introducing technology solutions that enable efficient content creation, distribution and monetization. Our platform utilizes data and predictive analytics to match brands to the most relevant freelance content producers and facilitates the collaboration required to create high-quality original content. Our platform is used by dozens of celebrities, influencers and digital communities to connect with a network of over 100 independent writers, editors and filmmakers. Our clients include Vanessa Hudgens, Ashley Benson, DL Hughley, My Cupcake Addiction and Goss Makeup Artist.

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Karl House

Avatar for Karl House
Founder and CEO of FanBread - sold to RockYou in 2016. Media, advertising, video, business development expert.
Total raised


Funded over

3 rounds

Latest round

Acquired (Aug 2016)