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Performance skis and clothing

Performance skis and clothing

At Faction we are on the forefront of a revolution in what people expect from their brands. People • Demand more – from their products & the people behind them • Build awareness through digital word of mouth and explosive content, not ads • Are increasingly driving what retailers buy, not the reverse We started making what we call Tools of Escape in 2006 dissatisfied with what was on the shelf and marketing tricks that let the seven majors take a 92% share in the 2.9 million-pair ski market despite a glacial pace of innovation and change. Faction is the fastest-growing brand in skiing, using addictive media to cross product categories to a TAM of tens of billions. • Our gear is now sold in over 500 stores in 35 countries • 70+ awards worldwide and counting Million-dollar shoots and expensive ads can no longer hide incumbent mediocrity. People talk.

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Tony McWilliam

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Co-founder / Design Director of Faction - skis, accessories and technical outerwear. Based in Verbier, Switzerland.

Alex Hoye

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CEO & Co-Founder: Faction Skis Chairman: Runway East Listed first co-founded startup in 2006 Formation at Disney/Harvard/McKinsey
Total raised


Funded over

7 rounds

Latest round

Apr 2019