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Director, Channel Marketing

$100k – $120k • No equity
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Join Everdays to lead the creation of a new consumer standard, double a multi-billion dollar industry, and fundamentally change the way millions of baby boomers approach the later stages of their life. Your team will go where no group has before, building a new marketing product ecosystem, a channel/customer product journey that drives mass appetite and adoption, and a cutting edge approach to solve problems for a consumer audience growing 5X between now and 2023.

As Director of Channel Marketing, you will drive awareness, generate leads, and promote usage within our targeted customer base. With an addressable market of thousands of potential funeral home partners, ranging from small businesses to large corporations, you will be tasked with tapping into this industry by creating a marketing-based customer acquisition strategy. We are looking for an aggressive, digital-minded individual who can successfully market the product, generate leads, and help increase retention.

Responsibilities and Duties:

Develop and execute the overall marketing strategy, branding, and messaging for our channel audiences.
Oversee the implementation of the channel marketing strategy - including email and print campaigns, conferences and events, SEO, SEM, PPC, and industry public relations.
Build an inbound marketing funnel, using tools like hubspot and salesforce.
Develop unique media value propositions, marketing partnerships, and action-oriented advertising
Design, test, and implement a strategy for every touch point in the channel marketing funnel. You will be tasked with creating awareness to potential customers, demonstrating value to new customers and implementing retention lifecycle campaigns to existing customers.
Measure the effectiveness of marketing strategy and tactics and in turn, produce reports of accomplishments and business impact.
Develop a content roadmap for the website, blog, and social media.
Serve as point of contact for channel public relations inquires.
About You:

Foremost, you have to care about people you want to help people and make a difference in their lives. You are passionate, empathetic, and care that your work serves a greater purpose than just profit. You want to make a mark on the world and help push our society to change and grow for the better.

Required Qualifications and Skills:

8+ years experience in channel marketing -- experience with a startup/early-stage company or with new product launches is a plus.
Bachelor's Degree with a major in marketing or business preferred.
Experience working on 360 degree marketing campaigns (social, digital, traditional, PR, tech blogs, etc) to drive customer acquisition and retention.
Ability to pitch ideas and messaging to the team internally, as well as media and potential partners externally.
Creativity that helps bring new and exciting ideas to product positioning and marketing campaigns.
What it Takes to Succeed

Strong work ethic and an even stronger moral compass
Intelligence and the ability and willingness to learn from others
Creativity and a desire to build something new
Aggressiveness and the will and drive to succeed
Wrapped with a passion for what we do

About Everdays:

Everdays is an equal opportunity employer that has employees from all over the world. We're united in our quest for meaningful work and a passion to create something of value.

Everdays, Inc. is a high growth technology venture, launched in 2017. We are building a platform that changes the conversation around death to make it more approachable and accessible for everyone. Everdays offers a free iOS and Android app that helps people notify family and friends when a loved one passes away. For more information on Everdays, please visit everdays.com.

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