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Research tool based on smartphones and wearables, to quantify human behaviour

Research tool based on smartphones and wearables, to quantify human behaviour

Ethica offers a research tool that is based on smartphones, wearables, and objective measurements of human behaviour, not note taking and surveys. Almost all research involving human are done using surveys, which regardless of compliance issues, at best produce subjective biased data. Ethica replaces survey questions with sensors and digital footprint.

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