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India’s #1 End-to-End diversity hiring portal

Email Marketing Associate

₹25,000 – ₹40,000 • No equity
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Job Description & Responsibilities
• Manage the end-to-end email production process and campaign calendar (including some HTML coding)
• Manage email reporting dashboards, monitor trends, and make recommendations based on results
• Monitor daily program automations and data processes; troubleshooting when necessary
• Work closely with Creative teams on email copy & design, briefing new requests and working through feedback/finalizing deliverables
• Collaborate with internal teams.
• Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new programs
• Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team

Requirements:

• 1-4 years of hands-on email marketing experience
• HTML & CSS email coding proficiency; comfort with cross-client email coding best practices
• Experience with mobile email optimization (and responsive email template builds) a plus
• Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
• Experience with mobile app marketing (push notifications + in app messaging) a strong plus
• Strong quantitative skills and familiarity with web analytics tools
• Strong project management background; experience collaborating across multiple departments to execute projects
• Excellent presentation, written and verbal communication skills
• B2C marketing experience a strong plus

Equiv at a glance

India’s #1 End-to-End diversity hiring portal

Equiv focuses on Enterprise Software and Hr Tech. Their company has offices in Bengaluru. They have a small team that's between 11-50 employees.

You can view their website at https://equiv.in/

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