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Building a new channel for browsing, buying, and selling consumer goods products

Building a new channel for browsing, buying, and selling consumer goods products

Our target seller: Lorena is a 25 year-old single mother of 2. She works hard to make ends meet. She sells beauty catalogues on the side to make an extra income because it makes her feel in control and independent. She loves selling and recommending beauty products but that extra income comes with a price. She has to collect payments from friends and family and move around the city to deliver products. She wishes she could sell more, but is limited by the the difficulty of these logistics and risks she has to take to grow her business. Lorena will use our app to manage her clients, provide recommendations, keep track of her earnings, share content and more. She'll send links to new tutorials and products her friends might like and they can browse the complete catalog, take quizzes, and place their orders through our mobile-optimized site. With our technology we create an easy to use and fun experience for both Lorena and her buyers on our digital platform.

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Business Designer at Polymath Ventures // M.Sc. in Entrepreneurship at ESADE (Top 5 European Business School)

Zach Oschin

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Founder and CEO at Elenas. Before, various investment/growth roles at XCOR Aerospace (USA), Pargo (S. Africa).