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Advanced wound management platform using computer vision and machine intelligence

Managner, Demand Generation

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This person should have expertise in crafting and executing successful demand generation programs for the enterprise segment, while collaborating closely with product marketing, sales, SDRs, and external agencies and vendors. We are looking for someone who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, and has a strong appetite for growth.

If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, this role might be for you.


Responsibilities
• Management of online/offline demand generation tools and campaigns which include, but are not limited to, webinars, emails, nurtures, paid media, content syndication, etc.
• Develop and execute innovative, multi-channel campaigns to drive sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.
• Own campaign strategy and implementation plans with execution support from web, design, and field marketing teams.
• Craft specific messages that targets the right audience and drives awareness.
• Develop a comprehensive marketing plan to drive net new prospects to a large-scale digital conference. Communicate internally to the business on progress and results, and support project management to execute conference and provide a delightful experience to prospects and existing customers.
• Ensure that customers have a seamless experience, and communicate progress and results to internal teams.
• Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the Marketing Operations team.

Requirements
• Bachelor’s degree in business, marketing, or related field
• Minimum of 4 to 6 years of full-time marketing experience
• 2+ years of demand generation/campaigns experience
• Experience implementing enterprise-level demand generation programs
• Tactical, hands-on experience with lead forecasting, reporting, and analysis
• Proven experience working with paid media and content syndication vendors
• Experience developing compelling messaging and voice across all digital channels
• Experience managing third party vendors including agencies and contractors

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