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Education Technology Start up

Digital Content & Strategy Manager

$45k – $60k
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As the Digital lead / Webmaster for the Edunovation, your key area of focus will be to lead the migration and consolidation of the Edunovation & its affiliates’ digital space He/She will play a key function making the website a valuable resource for both internal users and visitors by ensuring up-to-date content and ease of navigation.

The ideal candidate seeks to create engaging content that enhances the overall customer experience of the brands, and also has leadership and time-management qualities to help his/her team grow and deliver excellence in a timely fashion. The position is a fast-paced, multi-faceted role that focuses on conceptualising visual ideas and content that is functional.

Job Responsibilities:
- Work with various internal content owners, to lead the migration of numerous primary and micro-sites across the different functions of the brand onto various new user-friendly optimised WordPress platforms
- Work with internal content partners/stakeholders, Information technology personnel, external vendors, as well as senior management requiring sophisticated negotiation and management skills.
- Ability to create short & long blog content
- Understanding content auditing and content mapping
- Writing engaging, grammatically correct and well optimised copy
- Manage and optimize the website as a key communication tool alongside our other digital media channels and assets.
- Apply statistics, data analysis and analytical tools to capture, monitor, report, review and analyse website data to develop a content plan for the Group.
- Execute integrated content development/curation and marketing strategies, SEO and other initiatives to promote, drive traffic and raise the profile of the Group in the online realm.
- Manage and develop guidelines for content owners to ensure curated content is up to date, accurate, and consistent in style.
- Play a critical function to advance the Group's digital presence, identify and reach potential students, industry partners, research collaborators and academics using various online platforms.
- Additional tasks to support the HQ and Corporate Communications team, as assigned by senior management.

Job Requirements:
• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor's Degree/Post Graduate Diploma/Professional Degree in Journalism or Communications
• At least 5 Year(s) of significant in-house or agency practice in areas such as digital and interactive media platforms, journalism, media relations, or marketing communications.
• Work proactively within Corporate Communications and other departments to plan and design content to support the content pipeline for digital platforms
• (Digital) Agency or Client experience is a must
• Required Skill(s): Social Media Marketing, Content Writing, Content Marketing & Copy Writing
• Video-editing, digital storytelling and image/presentation software skills are a bonus
• Deep knowledge in the best practices of SEO, HTML, CSS, WordPress and front-end coding techniques, A/B and other testing metrics
• Excellent project management skills, and able to multi-task to deliver website on time and on budget
• Preferably Senior Executive specialised in Digital Marketing or equivalent.
• Excellent written skills with strong editing and an attention to detail
• Proven client portfolio in various industries/verticals: technology, financial products or B2B products/services
• Display finesse with popular social media and blogging platforms like Facebook, LinkedIn, Instagram and WordPress
• Positive, energetic and a resourceful team player
• Commercially switched on and an excellent communicator
• Able to work independently and within tight deadlines
• Strong confident communicator, able to manage a diverse range of Groups’ portfolios
• Strong leadership skills to manage a team of social media and content executives
• Good time management to ensure that projects are delivered on time and up to high standards

Edunovation Group at a glance

Education Technology Start up

Edunovation Group focuses on K-12 Education and Education Technology. Their company has offices in Hong Kong. They have a small team that's between 1-10 employees.

You can view their website at http://www.edunovation.org

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