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Digital Marketing Manager - London

£30k – £50k
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Role Description:

Reporting to the Echobox Head of Marketing, the Digital Marketing Manager owns, defines and executes the digital marketing strategy across paid and owned digital channels. They contribute to revenue generated from both new and existing customers by developing effective lead generation, inbound marketing, conversion optimisation and user communications campaigns.

You will have a passion for B2B performance marketing, digital marketing innovation and achieving real results from campaigns. You will be highly organised, with real attention to detail and the ability to grasp new tech quickly. You will be comfortable with an analytical, data- and technology-led marketing approach to maximise channel and content performance.

You will have a proven track record of generating quality inbound leads and turning them into paying customers. A self-starter, you will pose new ideas and be able to switch between different aspects of the digital marketing strategy at pace.


Responsibilities:

Drives marketing customer acquisition plan across digital awareness and conversion campaigns. This includes testing and optimisation of biddable and display channel funnels including AdWords, native advertising, and paid social.

Analyses marketing activity, audience and competitor activity to provide insights to improve performance, conversion and LTV. Oversees cost per lead and ROI analysis.

Conducts agile testing of content, channels and landing pages to improve success.

Manages the website development, testing and conversion optimisation plan

Develops eCRM strategy, including lead nurturing, lifecycle communication and segmentation campaigns

Works closely with the Content Marketing Manager to distribute content across paid and owned channels

Oversees media plans and provides guidance on targeting, spend targets, bidding strategy, messaging strategy and experience design

Proactively suggest campaign changes and designs to produce continual performance improvement

Achieve best practice benchmarks for the website, in terms of converting traffic to leads

Define and execute targeted email campaigns

Manages buying-cycle and conversion reporting

Works closely with sales ops team to ensure smooth handover and tracking of qualified leads to sales via CRM and integrations

Executes account-based marketing campaigns to drive demand generation and pipeline for strategic accounts

Responsible for optimising website SEO performance and managing web development resource accordingly

Executes campaigns across multiple markets, sectors and regions.

About Echobox:

We are a fast-growing, research-driven company that has built an artificial intelligence that helps online publishers overcome the challenges they face every day. Using novel machine learning techniques, we are revolutionising the publishing industry and have a track record of building things that others have ruled out as impossible. Leading names from around the world rely on our product every day, including The Times, Le Monde, The Guardian, Vogue and many more.

Our team is our best asset. We work with extremely smart and talented individuals, who all enjoy a high degree of responsibility and independence in structuring their work.

Do you think you have what it takes to be part of Echobox? We'd love to hear from you.



Requirements:


Academic Requirements

- A degree from a reputable university
- Fluent written and spoken English

Required Skills and Experience

- Experience in marketing a B2B Tech or SAAS business
- Advanced biddable media and website optimisation skills - this role will involve experimentation and improvement to our paid activity, landing pages and conversion mechanics.
- Good knowledge of modern digital B2B marketing methods, metrics and typical management tools eg CRM, Marketing Automation etc.

Preferred Skills and Experience

- A marketing qualification
- Experience in Wordpress, Optimisation & A/B testing, HTML, Google Analytics, AdWords, Paid Social platforms (eg: LinkedIn Ads, Facebook Ads etc) and SEO
-Knowledge of operations automation, attribution best-practice, lead processing and database management

Benefits:

Our employees enjoy free breakfast every day, coffee, drinks and snacks all day, everyday. Every Wednesday, we order food for our weekly team lunches where everyone gets together for an hour of fun. We have monthly team events (dinner, bowling, karting, poker nights, board-games etc.) for our team to get to know each other outside of work. Professionally, we host in-house conferences and an annual summer camp for all our global employees who are flown to and hosted in London. We ensure that all our employees also get pension contributions, the latest tech, generous annual leave and an amazing office with a balcony overlooking Notting Hill.

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