Avatar for Earnest Research

We help companies and investment firms understand the world through data

Digital Marketing Associate

$35k – $55k AngelList Est.
Apply now

EARNEST RESEARCH

Earnest Research is a VC-backed data innovation startup driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions. We believe, in the right hands, data has the power to change the way we work.

DIGITAL MARKETING ASSOCIATE

As a Digital Marketing Associate, you will work closely with the Director of Marketing to execute the marketing strategy for the company. You will help plan and execute online marketing activities to drive traffic, identify qualified leads, and generate sales. In this role, you will be responsible for creating digital campaigns across all client verticals and leveraging content from our insights team to develop targeted strategies. Successful candidates will be highly creative with demonstrable experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

RESPONSIBILITIES

  • Support the Director of Marketing in executing the strategic marketing plan for the company
  • Help develop a digital marketing roadmap that incorporates a website traffic plan with goals and benchmarks
  • Repurpose content to engage prospects throughout the sales cycle and drive demand, leads, MQLs and opportunities
  • Design and execute funnel-based marketing campaigns, including but not limited to email marketing, Google Adwords, LinkedIn ads, SEO strategy
  • Oversee and report on lead lifecycle across the various funnel stages and operational processes (e. capture, nurture, score, distribute, close)
  • Collaborate and work closely with members of the sales, account management and data teams
  • Regularly engage with design contractors to support digital marketing efforts
  • Generate monthly reports on our marketing campaign’s performance and analyses of site and social traffic
  • Own data management and data integrity in the Hubspot marketing CRM
  • Maintain a comprehensive marketing calendar including events, product launches, content series, and marketing campaigns
  • Monitor and report on competitive space (product launches, strategy, etc.)

*QUALIFICATIONS *

Required skills:

  • Bachelor's degree in a related field (English, Communication, Marketing)
  • 3-5 years of relevant digital marketing experience
  • Experience working with SaaS products or marketing B2B products
  • Excellent communication (written and verbal) skills
  • Excellent analytical and project management skills
  • Hands-on experience working with marketing platforms such as: Google Analytics, CMS platforms (Hubspot), Wordpress
  • Highly-motivated self-starter with a positive "get it done" attitude and ability to work independently
  • Ability to interact and work collaboratively with business units, executives and staff

Additional Preferred Skills:

  • Experience working with, or marketing to, financial institutions and corporate clients (Hedge Funds, PE Firms, VCs, Fortune 500 companies)
  • Experience building and optimizing landing pages and user funnels
  • Design skills and experience using Adobe Illustrator or Indesign
  • Basic html knowledge

Benefits & Perks:

  • 100% company paid medical plan options (additional medical, dental and vision plans available too!)
  • Health & fitness reimbursement program
  • 401K retirement plans with employer matching
  • Flexible and generous time off
  • Pre-tax savings plans for public transportation and parking expenses
  • Fully stocked kitchen and cold brew on tap
  • Regular company lunches & events

Earnest Research is an equal opportunity employer, and we encourage people with a diverse range of backgrounds to apply.

image

Healthcare

Retirement

Fully stocked kitchen

Wellness

Lunch & learns

+1 more