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High quality cosmetics at an extraordinary value

High quality cosmetics at an extraordinary value

e.l.f. Cosmetics is one of the most exciting and innovative companies in the beauty industry. Founded in 2004, e.l.f. began primarily as an online retailer giving it a unique digital presence and establishing it as an online beauty authority. e.l.f.’s digital success influenced several large retailers to sell the brand and the company now has permanent in-line displays and seasonal placement in many major mass retailers. e.l.f. has become one of the fastest growing cosmetics brands in the U.S. with its multi-channel distribution strategy, strong digital and social presence, and an integrated global supply chain operation.

Amy Elliott

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Alan George

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VP FP&A at @e.l.f. Cosmetics. Former Head of Finance at Hansen's Beverage. Former Private Equity and Investment Banking professional.

Diana Jajeh

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Funded over

1 round

Latest round

Closed (Jan 2014)

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