Alcohol e-commerce and delivery
Paid Social, Senior Associate
Who we are
Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Our customers trust us to be part of their lives – their celebrations, parties, dinners and quiet nights at home. We are there when it matters - committed to life’s moments and the people who create them. We partner with the best retail stores in over 1200 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.
We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide and then act. Most importantly, we care. We care about our customer. We care about our company. We care about our team. There will be long days and incredible challenges.
We are blazing a trail in an industry that hasn’t changed in nearly a century, and that doesn’t scare us (well, not all the time) -and even when it does, it doesn’t stop us, it energizes us.
Do you see yourself here? Read on.
Who you are
You are a data-driven and tech savvy marketer with a knowledge of impression-based media that you leverage to drive results. You are a nimble learner that gets energy from experimentation, knowing there’s more than one solution to a challenge. You are well-versed in industry standard tools and an early adopter of new technologies that enable you to meet aggressive acquisition goals, but you know the difference between a shiny new thing and something that can tangibly optimize performance. Even when decisions need to be made on the fly, you are comfortable with iterating, but you also consistently execute high decision quality by leveraging data and analytics.
You have a proven track record of executing and managing paid social campaigns and experience working with DTC e-commerce companies like Warby Parker, Away, Casper or performance based marketing agencies like Rain the Growth. You're not afraid to roll up your sleeves and write your own SQL queries to get the data you need. You also have experience working directly with Facebook Ads Manager as well as experience with DSPs and programmatic ad buying.
What the role is
In the Paid Social, Senior Associate position you will be part of the small, but mighty marketing team. You will support the Senior Marketing Manager as we scale the team to support Drizly’s rapid growth and expansion to additional marketing channels.
Your day-to-day will have a direct impact on Drizly’s financial goals because the team is responsible for driving new buyers and revenue growth. The team prides itself on driving results and always leveraging data to improve. This role will have an emphasis on the technical side of marketing and you will be responsible for understanding web pixels, app SDK, bidding automation, and QAing campaigns to ensure we’re properly reporting all results and impact to our supplier partners.
In this role you will:
- Primarily manage impression-based channels (Paid Social & Connected TV)
- Coordinate and manage/report on partner-funded programs
- Review analytics needs, ensure data integrity across all of our channels + liaise with analytic teams
- Execute clear performance improvements to ensure efficiency and/or scale in our impression-based channels
- Support the team as the go-to person for technical questions pertaining to marketing and channel management
The Other Stuff:
- Competitive salary
- One-on-one professional coaching with an external expert
- Health, Dental and Vision Insurance
- Flexible vacation policy
- 401(K) Plan
- Added perks
You do you.
Drizly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status
BEFORE YOU APPLY...
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Drizly at a glance
Drizly focuses on E-Commerce, Food and Beverages, Mobile Commerce, Wine And Spirits, and Marketplaces. Their company has offices in New York City and Boston. They have a large team that's between 201-500 employees. To date, Drizly has raised $69.35M of funding; their latest round was closed on December 2018.