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Self-serve mobile programmatic advertising solution.

Self-serve mobile programmatic advertising solution.

Founded by mobile ad industry veterans, is building the most scalable, self-serve mobile programmatic advertising solution for the world’s fastest growing businesses. Downstream’s proprietary machine learning software allows companies to control mobile RTB with powerful plug-and-play access to in-app traffic on the largest mobile ad exchanges through a single dashboard. Downstream leverages secure first and third party data to help marketers build scalable campaigns in minutes and at a fraction of the cost.

Advertisers benefit from more transparent, granular control of their real time bidding, with a pricing model that scales better for both agencies and direct advertisers.

Downstream is backed by London Venture Partners, Otter Consulting, Olive Tree Capital, Ride Ventures, The Gramercy Fund, Rising Tide Fund and a group of prominent industry angel investors.

Downstream is headquartered in San Francisco with an office in New York City.

Minglei Xu

Avatar for Minglei Xu
Co-Founder, President & COO @ Grow Mobile, Inc. Former Head of Mobile Marketing & Revenue @ Zynga.
Total raised


Funded over

2 rounds

Latest round

Acquired (Nov 2018)

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