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"Nielsen of social" - Measuring the demographics of users that make up a social audience

"Nielsen of social" - Measuring the demographics of users that make up a social audience

DigaForce has created standardized metrics to measure and categorize a social audience. By creating demographic, socio-economic, and psychometric reports, DigaForce has been called the "Nielsen of social." The current product is focused on endorsement and sponsorship vertical within sports.
Managing Partner at Full Tilt Capital. Former @Facebook @Snapchat @DigaForce (acq '13)

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