Devathon delivers great products
Entrepreneur in Residence (EIR) - Digital Marketing₹0 – ₹6L • 10.0% – 25.0%
We are hiring for an EIR position to market a new B2B SaaS venture. Development team is already in place and first version of the product is scheduled to release soon.
The EIR will develop the new business opportunity and take the opportunity to market as a viable and growing independent company. The EIR will be an integral part of the founding team, acting with significant levels of autonomy and responsibility. Candidates for this position should be excited and informed about relevant technologies and digital landscape, have skills and demonstrated ability in areas of digital marketing, be driven to identify and solve problems, and have an innate compulsion to build useful things and companies (and some understanding of the processes and challenges involved in doing so).
Specific role and responsibilities:
- Develop segment based messaging and content
- Managing online brand and product campaigns to raise brand awareness
- Devising strategies to drive online traffic to the company website and app downloads
- Developing and managing digital marketing campaigns
- Utilising a range of techniques including content marketing, SEO, etc.
- Developing and executing the social media strategy for the company
Desired Skills and Experience:
- A skilled marketing professional with 2+ years relevant experience
- Experience with B2B software or services marketing
- Strong understanding of marketing planning, branding and demand generation
- Strong verbal and written communication skills, ability to understand business and technology messaging
- Strong campaign management, budget and scheduling expertise
- Wide understanding and experience in various marketing tools (with some in-depth knowledge)