Avatar for Devathon

Helping Businesses build Modern Software Products!

Inbound Marketer

₹3L – ₹6L
Apply now
Job Description:

We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Responsibilities:

- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, case studies, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Requirements:

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- This role requires attention to detail, and project management skills.
- It will be a plus to have familiarity with marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- Some past experience in marketing preferred.

More jobs at Devathon

View all jobs

Content Marketing Intern

Apply now

Web Front-end Engineer

Apply now

Ruby on Rails Engineer

Apply now

ReactJS / React Native Engineer

Apply now

Product Manager

Apply now