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Programmatic multiscreen marketing platform

Programmatic multiscreen marketing platform

We have developed a proprietary technology to recognize in real-time every ad displayed on any TV channel. Based on this technology, we have launched 2 products: 1) inSights: a platform presenting historical data, analysis and insights on every past TV campaign: TV ad duration, frequency, preferred channel and time of the day, number of different spots, campaign total duration as well as estimated total TV campaign investment. That allows our clients to monitor their own TV campaign, but also to analyze the TV marketing strategy and plan of their competition, all in real time. We also build reports detailing every TV ad displayed for the brands and companies monitored. 2) TVsync: every time an ad is detected, it can act as a trigger for online marketing (Google Search and Display, Social Media, etc.). Based on that trigger, our client is able to reinforce its own TV ad campaign with digital marketing, or counter-attack a TV ad of a competitor
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Campaign manager

DevOps

Fullstack Software Engineer

Backend Tech Lead

Cyprien Grau

Avatar for Cyprien Grau
COO & Co-founder @Decidata. Blockchain Research & Systems thinking. Master in quantitative economics @Ecole Polytechnique & @Hec Paris
Total raised

$1.1M

Funded over

1 round

Latest round

Seed (Oct 2017)