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Enabling the world’s most valuable brands to achieve true marketing ROI

Enabling the world’s most valuable brands to achieve true marketing ROI

DataXu is a petabyte scale marketing cloud that enables marketers to better understand and engage their customers. Powered by Active Analytics™, our patented approach to Programmatic Marketing, the DataXu Marketing Cloud is a suite of applications that transform big data into better customer experience – at the speed of life. Our software helps marketers focus their marketing investments and achieve optimal results across all available media formats, devices, channels, and buying modes.

With fourteen offices in ten countries, DataXu is powering the digital transformation of the world’s most valuable brands.
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Latest Stories and News

Some thoughts on why Boston won't be the next silicon valley

  • Crunchbase News
  • 6 months ago

After spending a week with the startups, venture capitalists, and entrepreneurial advocates that make up Boston, Natasha Mascarenhas has come away with a few thoughts. For one, Boston doesn’t want to be the next Silicon Valley, it wants to be Boston. Just more well known.

Some thoughts on why Boston won't be the next silicon valley

Roku is buying ad tech company Dataxu in $150 million deal

  • CNBC
  • 7 months ago

Roku is buying Dataxu, a platform that lets marketers plan and buy video ad campaigns, for $150 million in cash and stock. The deal was announced Tuesday morning. Roku shares were up more than 2% Tuesday morning.

Boston-based Dataxu, a demand-side platform, provides marketers with automated bidding and self-serve software to manage ad campaigns programmatically across digital platforms.

Roku said buying Dataxu’s platform will complement its existing ad platform and give marketers a software solution that lets them plan, buy and optimize ad spend across TV and over-the-top providers. The company also said Dataxu’s team includes “strong talent” in software engineering, data science and analytics. The deal is expected to close by the end of the year.

Roku is buying ad tech company Dataxu in $150 million deal
www.linkedin.com/in/michaelkbaker Founded & built 3 companies @dataxu @NEXAGE @Enpocket each of which exited for 9 figures. Capital + CEO coaching = my jam

Ed Crawley

Avatar for Ed Crawley
Professor of Aeronautics and Astronautics and Engineering Systems @Massachusetts Institute of Technology
Total raised

$111.6M

Funded over

9 rounds

Latest round

Acquired (Nov 2019)