Account Management

Key Responsibilities:
Create, implement, track, analyze and optimize online marketing
campaigns using Google Adwords, Facebook and Programmatic tools
● Learn and implement campaigns on new Digital Advertising platforms
including Snapchat, TikTok, Quora, Reddit etc
● Drive campaign success metrics including CTR, CPC and CPA by closely
monitoring delivery and analytics
● Work with internal teams to manage client concerns
● Coordinate with the Operations Head and Finance to ensure a smooth
invoicing of campaigns.
● Work closely with Digital Advertising platform teams to improve campaign
delivery
Client Servicing and Account Management:
● Be the SPOC for the clients handled
● Understand client’s marketing objectives and translate to campaigns on
different Digital Advertising platforms
● Explore upsell opportunities with existing clients
● Updating clients and internal teams on a regular basis about the
performance of the campaigns.

Qualifications, skills and experience required:
● B.Tech with up to 5 years of relevant experience or MBA with up to 3 years
of experience/relevant coursework
● Prior experience working on client proposals and presentations
● Strong written and verbal communication skills