Marketing Specialist

Published: 1 month ago
Avatar for Dante Labs

Dante Labs

The whole genome sequencing company

Job Location

Job Type

Full Time

Visa Sponsorship

Not Available

Relocation

Allowed

Hiring contact

Francesco Pennelli

The Role

Dante Labs is an international e-commerce based genetic testing company with offices in L’Aquila (Italy) and New York (USA).
This is a unique opportunity to play a key role in an exciting, industry-leading technology business, working within a Marketing team to support marketing objectives with digital tactics (Email, Social, SEM, SEO, Web, Webinars, etc.).
The ideal candidate will have a data-driven approach to problem solving with passion of running multi-channel digital marketing campaigns (e.g. email, web, social, paid media).
We have rapid pace of innovation at Dante Labs, the successful candidate must be flexible and agile enough to meet the rapid pace of service launches and product updates by launching website content updates and promotions in timely manner.
The successful candidate will be organized and programmatic in his/her approach, is comfortable managing multiple projects, and thrives in a fast-paced environment.

Responsibilities:
· Assist, build and execute innovative and effective multi-channel digital marketing programs that support the business objectives and key marketing priorities
· Deploy digital campaign assets using Marketing Automation tools (e.g. Emails and Landing Pages) ensuring that we are maintaining the highest standards and consistency for our customer communications
· Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle
· Manage and establish email and digital marketing best practices to determine new opportunities that will improve customer experience
· Oversee paid media campaigns, gathering insights on channel performance and optimizing spend to achieve business results
· Drive and make recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)
· Contribute and influence the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies
· Use data and testing to optimize and improve email content and targeting for all communications
· Establish and maintain scalable processes that ensure best practices in campaign and lead management

More about Dante Labs

Founders

Mattia Capulli
Founder • 3 years
Italy
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Andrea Riposati
CEO • 3 years • 7 years
New York
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