Marketing Director

Want to help us achieve a new level of growth?

We're seeking a Marketing Director to join our rapidly growing startup. Our ideal candidate is an entrepreneurial, results-oriented person with a drive to win, an unwavering team spirit, positive attitude, and stellar sense of humor who is eager for an opportunity to grow and make a real impact. In this role, marketing and demand generation is truly yours to own. If you want to jump in and make a real difference this is the opportunity for you.

The Role:

• Develop and execute demand generation initiatives to reinforce our brand, drive new leads, and nurture our existing database of leads
• Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend.
• Implement a marketing automation system to increase conversion rates to marketing qualified leads, and improve the integrity of the overall database. -Develop integrated paid and organic programs that significantly increase the funnel and overall pipeline (e.g. Google PPC, Capterra, Facebook/LinkedIn, PPC, or from content marketing, webinars, events)
• Work with the content marketing team to develop and promote marketing materials to drive awareness and interest
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps

Required:

• 3+ years of experience in demand generation with B2B SaaS organizations
• Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
• Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
• Proven experience in managing the creation of marketing materials.
• Experience influencing and communicating product offers to customers, prospects, and sales professionals
• Excellent written and oral communication skills
• Strong project management skills with superb attention to detail
• Knowledge and hands-on experience with popular marketing automation and sales automation systems.
• Experience managing people