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Culture Trip is a startup that inspires people to explore culture & creativity.

Social Video Lead

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Culture Trip is a global hyper-growth startup operating in travel, media and entertainment. We create stories that reveal what is unique and special about a place, its people and its culture. In-house creative teams work with a global network of more than 300 freelance creators to produce articles, videos, photography, illustration and animation.

From just a dozen people in late 2016, the team has expanded to more than 250. This diverse group of software engineers, product designers, data scientists, editorial experts and content creators are spread across offices in London, New York City and Tel Aviv. Alumni of companies including Google, Facebook, Expedia, Lonely Planet, Spotify, Bloomberg, Viacom, TripAdvisor and the BBC have joined recently. A recent Series B funding injection from PPF Group of $80 million has further propelled rapid growth. Monthly unique visitors to the site have gone from 4 million to nearly 20 million, cross-platform social followers have increased from 1 million to 7 million, and app downloads have leapt from 50,000 to 2 million. Culture Trip videos have been viewed more than 2 billion times. Culture Trip, founded by Dr Kris Naudts, has been named by Forbes as one of the fastest-growing companies to watch.

Everyone working at Culture Trip is driven by a shared vision: to inspire people to go beyond their cultural boundaries and connect with the world around them. We want to bring the world to everyone and in doing so bring everyone closer together.

We’re looking for an inspiring, creative and data-driven Social Video Lead to join our growing production team at Culture Trip. Based in our London office you’ll be responsible for the team who produce highly engaging videos for our global social channels.

You will be social-first in your thinking and want to tell amazing stories from around the world. We want our social audience to engage with the Culture Trip brand, on all platforms, but also to drive a segment of them to the Culture Trip site.

You will be responsible for agreeing the strategy of the team and how it strengthens the overall development of the business. You will also be responsible for the team’s output, helping them develop both their ideas and their execution as we up our game in social video once again.

Your team will conceptualise, research, pitch, produce, shoot and edit high quality films that inspire our audience to travel and learn about interesting cultural differences around the world. Their roles involve video output by freelance remote ‘hub’ Filmmakers, in-house productions, UGC content from contributors and footage from our platform partner Wochit. You will help us grow this team as Culture Trip’s ambitions increase.
It’s important in this role that you have a strong appreciation of cultural subtleties, as we create films that span territories across the globe. You will help us create films that convey this diversity, while evolving and adhering to a recognizable Culture Trip style.

We offer an independent, dynamic and ambitious working environment with plenty of potential to leave a mark, engage huge audiences and the opportunity to work on exciting content from every country in the world.

You will report directly to our Director of Visual Content in London and be part of the Chief Content Officer’s Wider Editorial Leadership Team.

Responsibilities include:
Lead the team to consistently produce social films with an emphasis on storytelling
Drive the social video strategy, working closely with the Global Media Director and Growth team
Deliver the target output agreed with the Growth team
Executive produce the editorial work of the social video team
Lead the team to deliver high quality and engaging video that supports Culture Trip’s mission, and within a tight budget
Help build our brand awareness and drive target users to
Represent and champion social video across the company
Develop the skills and careers of your team

Desired Skills & Experience:
Creative, communicative and collaborative
Strong background in social video storytelling
Demonstrated ability to engage a video audience
Track record of success in growing followers and engagement on social platforms
Data-driven, with a test and learn approach
Experience of production team management
Good journalistic skills to help develop our caption-writing style
Ability to write a script where necessary
Knowledge of Adobe Premiere
Knowledge of the filmmaking with cameras like Sony FS7 and Sony A7S
You should be passionate about creating entertaining, snackable films about cultures and experiences all around the world
The ability to work at speed in a fast turnaround environment, without sacrificing quality
Appreciation of global audience and subtlety of cultural differences
Active social media user with experience of various social channels
Be comfortable juggling multiple projects simultaneously
Passion for culture, travel, food, art, lifestyle will come in handy
You must be open to new ways of thinking and operating, always challenging yourself
You need to be an enthusiastic team player with a high degree of integrity and personal responsibility

Culture Trip is committed to equality of opportunity for all. We strongly believe that diversity of backgrounds, ethnicities, experience, circumstances, abilities and perspectives leads to a better workplace for our employees and a better product for our users.