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Data analytics and modeling for Alternative Asset Investments

Full Stack Marketing Hacker

$40k – $70k
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The Details:

The Full Stack Marketing Manager will be responsible for driving revenue through lead generation for the sales funnels. Through data-driven decisions, they will execute on channel partnerships, use automation to create sales efficiency, and help Cryptogateways refine the go-to-market strategies with SMBs throughout North America. This position will implement digital marketing programs that attract new customers and partners and strengthen relationships with current customers. You’ll spend ~70% of your time generating leads for the sales team and ~30% of your time on process optimization and automation activities (such as a self-service free trial).

Duties and Responsibilities:

Essential duties and responsibilities include but are not limited to those listed below:

• Drive subscriber acquisition and growth through performance marketing

• Develop campaign strategy and direction by crafting, launching and optimizing campaigns across multiple channels, e.g., display, SEM, paid social (Facebook, Twitter, Instagram) email, show/conferences, etc.

• Establish and execute a specific attribution approach for campaigns and confirm alignment for KPIs across the strategy

• Analyze marketing campaigns vs. goals/objectives and drive the creation of content to meet top line goals

• Oversees specific marketing channels and provides recommendations on strategy and experiments based on cannel use and conversion rates.

• Implement analytical processes to determine clickthrough trends, exit points and optimize channels and funnels for conversion.

• Continually plan, execute, and measure experiments and conversion tests using A/B/n testing

• Analyze experiment results and provide recommendations for campaign optimizations

• Provide knowledge of all social media industry trends and emerging digital and marketing channels and identify and manage innovation
opportunities and ensure Cryptogateways is leveraging growth tactics.

• Manage budget towards predetermined goals and targets

Requirements:

• Must be based out of Toronto and be able to come into our offices at 214 King Street West, Toronto, ON, Canada
• Must have experience with SaaS platform marketing
• Must have 5 years of marketing experience

Skills:

Revenue Marketing; Growth Marketing, Multi-Channel Marketing; Demand Generation; ; Lifecycle Marketing; Customer Acquisition; Online Marketing; Digital Strategy; Product Marketing; Go-to-Market Strategy; Content Marketing, Content Strategy, Persona Development and Lead Scoring; Social Media; Brand Strategy; Tech Brands + Start-up Marketing; Database Marketing, Marketing ROI, Marketing Measurement + Analysis; Web Analytics + Optimization; Marketing Operations; Business Intelligence (BI), Customer Segmentation; Business Development; Partner Marketing; Channel Marketing * Experience envisioning, designing and implementing marketing strategy for an organization.

• Strong project and time management skills

• Strong analytical skills

• Experience in the following areas is required: SEM (search engine
marketing), PPC (pay-per-click) campaign management, paid social, familiar with DSPs or other digital display approaches, Google AdWords, familiar with ClickFunnels or other CRM, marketing systems including marketing automation platform or email marketing system, designing lead nurturing sequences, personas and lead scoring.

• Google Analytics Certification and reporting highly preferred

• Demonstrated experience with front-end technologies, including HTML, CSS, JavaScript, jQuery.

• Experience designing and developing responsive design websites utilizing Wordpress

• Self-starter, able to produce with limited supervision in a fast-paced environment

CryptoGateways at a glance

Data analytics and modeling for Alternative Asset Investments

CryptoGateways focuses on E-Commerce, Analytics, Predictive Analytics, and Finance Technology. Their company has offices in Toronto. They have a small team that's between 1-10 employees.

You can view their website at http://cryptogateways.io

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