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International Media Buying for New Customer Acquisition

International Media Buying for New Customer Acquisition

Criterion Global is an international media planning and buying agency for brands driven by growth.

We specialise in new and emerging market launches, like when we brought the world's #1 domain registrar into India.

We love challenger brands. New category launches. Capturing new marketshare. And above all, the use of media planning and buying strategy in efficient customer acquisition.
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Media Campaign Coordinator

Performance Media Buyer

Senior Media Buyer, Travel/Hospitality

Senior Account Manager, Travel/Hospitality

Senior Account Manager, Retail/Ecommerce

Katherine Cartwright

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Principal @Criterion Global 冠宇 International Media Buying + Global Customer Acquisition Alumna @Georgetown University