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Context Optional

Context Optional

Context Optional pioneered Social Marketing, created the model for brand engagement on Facebook, and introduced the first industry-leading Social Marketing Suite. Context Optional's technology and flexible feature set now forms the foundation of Adobe Social.

Context Optional developed a reputation for innovation in the quickly growing social marketing landscape, as we:
- launched the first branded Facebook application
- built the first application on a Facebook brand page
- sold the first tools for moderating conversations on brand pages
- became the first Facebook Preferred Developer
- developed the most popular branded Facebook app of all time
- managed most of the crowd-sourced giving programs on Facebook
- created the first retweet contest management tool
- were first to integrate Facebook Places and offer Open Graph publishing
- pioneered combining social engagement and ad optimization (in partnership with Efficient Frontier)
Founder @Fast Forward - accelerator for tech nonprofits, Founder @Context Optional now @Adobe Systems, • Studied at @Stanford University, @Harvard Business School
Funded over

1 round

Latest round

Acquired (May 2011)

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