Avatar for Constellation Agency

A marketing technology agency specializing in paid digital media

Senior SEM Specialist

$80k – $100k
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Job description
We are looking for an SEM expert to manage pay-per-click (PPC) marketing activities. We are searching for candidates with previous experience in the automotive space.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the social and accounts team in order to maximize ROI, drive traffic, and customers.

Responsibilities
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion, and optimization
Research and analyze competitor advertising links
Stay abreast of key industry trends, competitive insights and emerging social media/marketing technologies and report on best practices

Requirements
1-3 years experience in digital marketing
Automotive industry (Tier 3 or Tier 2) experience preferred
Bachelor’s degree (in communications, marketing or a related field preferred)
Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments

Constellation Agency at a glance

A marketing technology agency specializing in paid digital media

Constellation Agency focuses on Advertising, Automotive, Social Media Marketing, Technology, and Digital Marketing. Their company has offices in New York City. They have a small team that's between 11-50 employees.

You can view their website at http://www.constellationagency.com

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