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Spend Intelligence for Financial Institutions and Retailers

Spend Intelligence for Financial Institutions and Retailers

We provide bank driven targeted marketing solution to merchants through our collaboration with financial institutions.

We draw insights into consumer purchase data directly obtained by leveraging customer’s card transaction history, geographical location, search history and purchases of peers. These whole-wallet insights spanning across all categories and geographies, give a wholesome view of where and how much the customers spend. This enables merchants to target customers, customize campaigns, optimize ad-spend (increase ROI) and measure campaign performance with competitive benchmarking.

In this setup, banks provide relevant deals and offers to its customers through various banking channels. By analyzing terabytes of transactions, our recommender engine allows consumers to see the deals/offers catering to their interests. Our technology also enables card-linked offers (CLO) making the redemption process seamless and automated.

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Co-founder | CTO at Connaizen
Founder @Connaizen • Worked at @McKinsey & Co, @Amadeus
Founder Connaizen Software • Worked at @The Smart Cube • Studied at @Pec University Of Technology