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Latest Stories and News

Ad veterans Bryan Wiener, Sarah Hofstetter join e-commerce firm

  • WSJ
  • 1 month ago
  • Ad industry veterans Bryan Wiener and Sarah Hofstetter were named chief executive and president, respectively, at e-commerce technology company Profitero Inc.
  • Profitero has also raised $20 million in Series B funding led by Scaleworks, a private-equity firm focused on business-to-business software companies, which will be used in part to for expansion in additional markets outside of the U.S. and Europe and categories beyond its core client base in food and packaged goods.
  • Profitero provides a range of digital commerce software and services for brands including tracking and managing the placement, presentation and pricing of products across 8,000 online retailers.
Ad veterans Bryan Wiener, Sarah Hofstetter join e-commerce firm

Marketing right now is super hard

  • SparkToro
  • 1 month ago

Over the last couple weeks, I've talked to dozens of startup founders, small business owners, and web marketers of all kinds. Folks are scared, and rightfully so. Staring into the face of an uncertain period of quarantining followed by what most estimate will be the worst economic downturn of the last 50 years, and maybe 100, is sobering.

Marketing right now is super hard

Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers

  • TechCrunch
  • 2 months ago

Measurement firm Comscore announced this morning a partnership with Amazon-owned game streaming site, Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gaming and esports, as well as other audience viewing metrics. This will allow advertisers to get a be...

Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers

Linda Abraham

Avatar for Linda Abraham
Linda Abraham: CMO, EVP Global Development, comScore
Total raised

$68.2M

Funded over

4 rounds

Latest round

Jul 2010