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The Easiest Way to Learn to Code

Senior Manager, Acquisition Marketing

$75k – $100k estimated
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Hello, World! Codecademy has helped over 45 million people from around the world upgrade their careers with engaging, accessible, and flexible education on programming and data skills. We provide over 200 hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with Codecademy, and we’re thrilled to be working to take that impact to the next level.

Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education and employment. A few years later, we are a rapidly growing, diverse team of 75+ in SoHo, NYC. We’ve raised over $40m in venture capital funding from top investors including Union Square Ventures, Kleiner Perkins, Naspers, Y Combinator, and more.

If you want to help build a business that impacts tens of millions of people each year and helps them lead better lives, join us!

As Senior Manager, Acquisition Marketing at Codecademy, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting to the VP of Growth, you will:


* Manage acquisition strategy and execution for paid media across channels.  Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives. 
* Partner closely with performance marketing agency to align on goals, and drive the strategy to get there. Serve as the day to day point of contact for agency communication and status updates.
* Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creative.  
* Work with Finance and Salesops teams to establish proper CPA targets and ROI/LTV expectations across regions, and provider specialties
* Partner with Analytics and agencies to track and report acquisition performance. Own budget tracking and forecasting across channels. 
* Effectively communicate results and analysis to relevant stakeholders


* 5-7 years of experience in marketing; some experience in consumer technology preferred.
* We are looking for a performance marketer with excellent collaboration skills. You have the ability to communicate cross-functionally and partner effectively with various agencies.  You should have a passion for subscription marketing and a deep knowledge of how to acquire customers and retain them. 
* Paid media expertise across some or all of the following channels: Paid Search, Facebook/Instagram, LinkedIn, GDN, and YouTube
* Experience with Affiliate marketing programs
* Ability to creatively think about, and help clarify, the customer value proposition, and effectively communicate it to our audiences.
* Results-driven orientation
* Self-starter who is comfortable independently navigating the organization and agency relationships.
* Subscription, consumer e-comm, and/or agency experience preferred


* Experience working with international expansion
* Interest in coding or passion for empowering others through coding education is a plus
* B2B marketing experience

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of users with our product and in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- and works to create an inclusive workplace where people of all backgrounds and beliefs are empowered to better their futures.  

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