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Creators of the Connected Store

Creators of the Connected Store

CloudTags creates Connected Stores. In comparison to the 1-3% of customers using the retailer's mobile apps on their phone while in the store, CloudTags allows physical store retailers to know products considered and emails for 15-25% of store customers on average who aren't ready to buy yet. By re-engaging these shoppers with personalized digital content related to those products, via email and display, we convert them into customers and consistently increase average order value by 30%. We call our methodologies "in-store remarketing." CloudTags allows physical store shoppers to explore the store and research product via beacon and NFC-powered customer tablets, provided by the retailer. We've aligned incentives of the commission-based salesforce through our Connected Commissions tracking system. If the customer provides an email and buys later online, both the store and sales associate get attributed credit for those sales.

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James Yancey

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Founder and CEO of CloudTags, optimizing brick and mortar stores like digital. Managing Director @360i, Managing Director @IgnitionOne Founder of Meople.net
Founder CloudTags, Professor of Decision Analysis,involved in multiple startups exploiting data modeling for optimal effect, extracting insight from data.

Mike Glass

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Founder, brand & creative strategy @ CloudTags. I like designing social + mobile + creative experiences. 10 years @ 360i working w Coca-Cola, Turner, HGTV.

Ollie Bath

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Founder CloudTags • Worked at @Accenture, @IgnitionOne
Total raised


Funded over

5 rounds

Latest round

Acquired (Dec 2019)