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The Intelligent Mobile Marketing Platform

Product Marketing Specialist

$90k – $140k • No equity
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CleverTap has reimagined analytics and engagement for mobile and web. We power some of the biggest brands on the planet by combining the best product analytics with the best app engagement capabilities in one solution. Product managers and marketers use CleverTap to understand user behavior, then reach them on any channel to drive retention and growth. We operate at unprecedented scale, have the leading technology, and can delivery our service at the best value in the industry.

We are looking for a Technical Product Marketing Specialist to own how customers and prospects experience and perceive our offerings. The successful candidate will lead the go to market efforts to drive awareness and adoption of CleverTap’s products and services, including positioning, strategy and execution of key launches and initiatives that push our brand and business forward.

Working closely with the Product and relevant cross functional teams, you will create unique and innovative ways to drive how retail customers view and experience our business products.

Our new Product Marketing Specialst will have a strong understanding of SaaS solutions and marketing technologies. She or he will have a passion to go deep into competitive offerings and define where we fit into the overall eco-system and have a demonstrated ability to grasp and distill technical concepts into concise benefits prospective customers will value.

The ideal candidate will be at home in a rapidly growing environment that demands the combination of technical product knowledge, exceptional writing skills, and the ability to interface at multiple levels and across multiple functions in a target organization.

Responsibilities:

• Define the positioning and messaging for our products and services. Conduct competitor analysis and market research to inform the overall strategic positioning of the product for communication to customers, partners, and market influencers.

• Own product launches. Create awareness and drive adoption of CleverTap technology through content, events, webinars, videos and presentations. Work closely with Product and Content teams to develop and distribute the assets and collateral required for each target platform.

• Own Sales enablement. Develop sales collateral and train the Sales organization on strategic positioning and value proposition of CleverTap technology.

• Create product content and communications to educate customers on new product capabilities and best practices.

• Create Measure what works, what doesn't work, and drive business decisions based on data.

Qualifications:

• BS Computer Science (or equivalent) and MBA required. MS Computer Science preferred.
• 4-6 years of product marketing experience with SaaS, mobile, & analytics experience preferred 
• 1 – 3 years software engineering experience. Technical skills to include JavaScript, SQL, C++
• Exceptional written and verbal communications skills
• Strong analytical skills 
• Expertise with tools such as HubSpot and Google Analytics
• Start-up experience a plus

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