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The Intelligent Mobile Marketing Platform

Sr. Product Marketing Manager - Mumbai

₹12L - ₹20L • No equity
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Job Description 

We are looking for a Product Marketing Manager (PMM) to own how customers and prospects experience and perceive our offerings. The successful candidate will lead the go to market efforts to drive awareness and adoption of CleverTap’s products and services, including positioning, strategy and execution of key launches and initiatives that push our brand and business forward.

Working closely with the Product and relevant cross functional teams, you will create unique and innovative ways to drive how retail customers view and experience our business products.

Our new PMM will have a strong understanding of SaaS solutions and marketing technologies. She or he will have a passion to go deep into competitive offerings and define where we fit into the overall eco-system and have a demonstrated ability to grasp and distill technical concepts into concise benefits prospective customers will value.

The ideal candidate will be at home in a rapidly growing environment that demands the combination of technical product knowledge, exceptional writing skills, and the ability to interface at multiple levels and across multiple functions in a target organization.

Responsibilities:

• Define the positioning and messaging for our products and services. Conduct competitor analysis and market research to inform the overall strategic positioning of the product for communication to customers, partners, and market influencers.

• Own product launches. Create awareness and drive adoption of CleverTap technology through content, events, webinars, videos and presentations. Work closely with Product and Content teams to develop and distribute the assets and collateral required for each target platform.

• Own Sales enablement. Develop sales collateral and train the Sales organization on strategic positioning and value proposition of CleverTap technology.

• Create product content and communications to educate customers on new product capabilities and best practices.

• Create Measure what works, what doesn't work, and drive business decisions based on data.

Qualifications:

• 4-6 years of product marketing experience with SaaS, mobile, & analytics experience preferred 

• Exceptional written and verbal communications skills

• Strong analytical skills 

• Expertise with tools such as HubSpot and Google Analytics

• Start-up experience a plus

Meet your team

People you would work with in this role

Anand Jain

Avatar for Anand Jain
Founder @CleverTap. Founder & ex-CTO - @Burrp! & AskMe. Worked at @Network18, @Motorola, @ATT Wireless. Entrepreneur, Techie for over two decades

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