Avatar for ClassDojo

Connecting teachers with students and parents to build amazing classroom communities

Senior/Principal Growth PM

$130k – $200k • 0.1% – 0.5%
Apply now

ClassDojo’s vision is to give every child on Earth an education they love. We are doing this by bringing together communities of teachers, children and families, and then giving children learning experiences they love. ClassDojo is a global consumer network, and is serving communities at massive scale: last year we served 1 in 20 children in primary school in the world—50 million+ children—with a team of just 45. The communities we serve love and adore ClassDojo (see what they're saying); our Net Promoter Score is usually in the 70s and 80s.

You’ll be responsible for growing ClassDojo from today's tens of millions of teachers, children and families, to 100 million+ active users. So far, ClassDojo has grown 100% organically; you’ll accelerate this by rapidly experimenting with new and existing product growth loops. You’ll be the product leader, embedded with a team of engineers, product designers, and other cross-functional partners. You will be involved in every aspect of the product development process, from conception to launch to ongoing improvements, working at a strategic and tactical level to create products that teachers, parents, and students love.

How you’ll make an impact:

  • Maximize the growth of our active user base by creating and growing scalable loops
  • Develop the team’s understanding of ClassDojo's growth model
  • Contribute to our culture of customer-obsessed, fast-paced product development

You'll be involved in every aspect of growing ClassDojo to the next order of magnitude: you'll pick high-leverage strategies and tactics, and you'll turn data, research, and intuition into products and initiatives that people love, want and share.

What you'll bring:

  • Growth leadership: you have experience growing and optimizing consumer products, delivering growth-focused KPIs through non-ad acquisition strategies (communities, invitation and referral programs, etc). You've led cross-functional teams that do this.

  • Product growth knowledge: you have a strong understanding of growth models, strategies, and tactics. You know how to build compounding growth loops that fuel acquisition, activation, engagement and virality. You can easily translate insights from users and data into meaningful action, and know how to lead teams to get the strategies and tactics right. You can share several shining examples of real growth work you've done, and what you learned along the way.

  • Product sense: you have strong consumer product sense; you empathize with users and craft experiences that delight them while also achieving business goals. You have the ability to think at different levels of resolution: at a high level about good product strategy (not just 'how it should look' but 'what we should build’), all the way down to the specifics of a tactic, and its impact on the bottom line. You are quantitative and analytical, and you know which features can act as force multipliers on the company's business model. You contribute to high-level strategic decisions with the rest of the leadership team.

  • Communication: You are a clear, structured communicator, whether writing or speaking. You like sharing your work, even if it’s still in progress, to bring the team along. You have a sharp ambiguity filter, and are always seeking to clarify what is unclear for yourself and others.

  • High standards for craftsmanship: You know that shipping doesn’t end after you release. You work with your teams to ensure a culture of continuous improvement, driven by qualitative and quantitative insights. You give and solicit feedback from teammates in order to continually raise our bar for quality.

  • Analytical skills: You have strong quantitative skills, and create and refine hypotheses by exploring user data. You’re excited to iteratively improve metrics and you can write your own SQL to monitor product progress and opportunities.

What you’ll need:

  • Experience in designing, building, and shipping quality consumer apps across platforms
  • Experience growing, optimizing, and monetizing consumer products, delivering growth-focused KPIs through unpaid acquisition strategies
  • Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
  • 5+ years experience in growing consumer products across platforms and geographies
  • Strong quantitative skills and comfort with data and statistics, creating/refining hypotheses by exploring user data
  • Experience conducting user research and developing strong user understanding via many methods
  • Work well in resource-constrained environments
  • Structured problem-solving ability
  • Good judgment and strong thought partner for executive team
  • Move faster than is comfortable—an instigator
  • Clear, concise written and spoken communication

Bonus points:

  • Experience growing consumer products internationally
  • > 7 years of professional experience
  • Americas timezones

About ClassDojo

ClassDojo's vision is to give every child on Earth an education they love. The company was founded in 2011 through Y Combinator. It started as a communication app connecting teachers, families, and children, helping them share the magic of the school day through photos, videos and messages. Now it is expanding to give children learning experiences they love, beyond those they get in school. ClassDojo is one of the fastest growing education companies of all time, used and loved by 50 million+ children in 95% of K-8 schools in the US, and in a further 180 countries.

You can read more about our vision to change education from the ground up here: https://medium.com/@samchaudhary/https-medium-com-samchaudhary-how-to-change-education-from-the-ground-up-f82b8f3e4b95.

The Team

We believe focused, talented, non-hierarchical teams can achieve a surprising amount: https://blog.ycombinator.com/its-surprising-how-much-small-teams-can-get-done-sam-chaudhary-of-classdojo/. Our team is made up of engineers, designers, and educators from around the world, with deep backgrounds in education, as well as from leading consumer internet organizations like Instagram, Netflix, Dropbox, Uber, Y Combinator and more. We’re building a company that will transform education, and one that is the kind of place we’ve all always wanted to work. We believe you’ll do the best work of your life here.


ClassDojo’s vision is to give every child on Earth an education they love. We strongly feel the best way to do this is to work with people from diverse backgrounds that truly reflect the world we aim to serve. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We hire locally in San Francisco, as well as distributed teammates around the world.

If you're excited about having an impact in education at massive scale, we'd love to hear from you.

San FranciscoRemote
Hires remotely
Job type
Visa sponsorship
Not Available
6+ years

ClassDojo at a glance

Connecting teachers with students and parents to build amazing classroom communities

ClassDojo focuses on Education, Parenting, Kids, Knowledge Management, and Edtech. Their company has offices in San Francisco. They have a small team that's between 11-50 employees. To date, ClassDojo has raised $66.1M of funding; their latest round was closed on February 2019.

You can view their website at http://www.classdojo.com or find them on Twitter and Facebook.

More jobs at ClassDojo

View all jobs

Full-Stack Engineer

Senior Product Designer

Senior Data Scientist / Product Analyst

Senior/Principal Product Manager

0→1 Product Leader

Data Engineer

Similar jobs to Senior/Principal Growth PM at ClassDojo

Avatar for HomeLight
Sell your home faster and for more money
Avatar for Teralytic
AgTech company that built the world's first wireless NPK soil sensor
Avatar for Oyalabs
Creating AI tools that advance learning - starting with children
Avatar for Juniper Square
Modern, all-in-one investment management software for commercial real estate
Avatar for Asparia
Transform Operations with Intelligent Automation
Avatar for CREAM and Partners
New Age Incubator and Investment Firm of Blockchain and Cryptocurrency Projects
Avatar for Augment CXM
AI for Customer Experience. Make Agents More Productive, and Delight Customers