VP, Product Marketing

About the role:

Clarabridge is seeking a VP of Product Marketing to lead a highly motivated team in a fast-paced environment. This position will develop the product marketing strategy and plan with core positioning and messaging for our products, in addition to playing an integral role in product launches. The person in this role must utilize their expertise to become well versed in the Customer Analytics industry with a thorough understanding of our buyers and the ecosystem of partners and competitors. A critical part of their role is the ability to translate highly technical capabilities into business benefits and to drive the creation of innovative marketing assets that will generate demand. This person will also be pivotal to the success of our Sales organization and will support development of Sales enablement tools associated with the Clarabridge offerings. As a player-coach, this person will work collaboratively with strategy, product, sales, and services management to ensure Clarabridge is well positioned in the market with a clear value proposition and differentiated offerings.

What you'll do:

• Develop a product marketing plan focused on Clarabridge’s primary buyers with a messaging framework, content plan, and product positioning. Obtain input from the strategy, marketing, and sales leadership on goals and activities to support new business growth and the retention of existing customers.
• Lead a team of product marketers while driving product marketing strategy and alignment across the business.
• Market intelligence – be the expert on our buyers, how they buy and their buying criteria. Identify market patterns and opportunities; consolidate industry trends and challenges into meaningful value-propositions.
• Competitive intelligence - Be the expert on our competition and how to position our product against them based on our differentiators. Analyze competitive market dynamics, understand and prioritize threats from competitors.
• Collaborate with product management to understand the roadmap, releases, and new product offerings and absorb that into the overall marketing plan.
• Work with cross-functional teams to support product launches and create marketing assets including data sheets with business benefits, elevator pitches, customer presentations, use cases by persona, case studies, articles, whitepapers, etc.
• Help build sales enablement tools such as battlecards, pitch decks, etc. and support sales enablement training efforts to educate the team on the product story and go-to-market strategy. Become a trusted advisor, product expert and market expert to the sales team. Partner with sales leadership and VP of Demand Generation on sales playbooks including positioning, feature/benefits, marketecture.
• Support Communications, Public Relations, and Analyst Relations activities by providing input into relevant materials and helping to align content.
• Partner with Strategy, Marketing, and Sales to develop content for input into corporate and industry events including C3 NA / EMEA Users’ Conference, Roadshows, Webinars, Industry Tradeshows, etc.
• Strategize and develop thought leadership pieces to communicate value proposition, technological innovations, and product offerings. Leverage content writer(s) to assist with pieces requiring extensive writing.
• Champion company and technology at conferences and tradeshows
• Work with our Partners to develop co-marketing relationships and channel sales.

About you:

• BA/BS in Computer Science, Marketing or related field
• 12+ years of product marketing experience in the Enterprise and SaaS software space
• Excellent oral and written communications skills (writing samples required)
• Excellent presentation skills and ability to travel to customers as needed
• Excellent organizational and analytical skills
• Demonstrated ability to think and act strategically

Bonus Qualifications:

• MBA
• Pragmatic marketing training
• Experience in the Business Intelligence, Analytics, CX or EFM spaces
• Experience with customer experience solutions, surveys, customer analytics or CRM
• Experience owning or working with PR and AR functions
• Experience working with Partners

About us:

Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. With over 310 employees and offices in Reston, London, San Francisco, Barcelona and Ghent Clarabridge is an internationally recognized leader in the Customer Experience Management industry. Our culture is people-focused, results-oriented, and customer-obsessed. In addition to standard benefits, we also offer employees free snacks and drinks onsite, great social events, office ping pong and pool tables, and lots of health-focused perks like an onsite gym and sit/stand desks.