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Custom fit casual clothes: better for you and planet

Custom fit casual clothes: better for you and planet

Citizen Wolf creates the best fitting, most planet-friendly Tees in the world using magic not measuring tapes. Our proprietary Magic Fit™ algorithm automates the process of tailoring and every garment is ethically made-to-measure in Sydney with zero waste and ready in just a few days. Starting with T-shirts instead of fancy suits, Citizen Wolf focuses on evergreen wardrobe classics that never go out of style. Our story has been picked up by top tier press such as Vogue, Men’s Style, The Australian and The SMH (to name but a few) plus we were a finalist for ‘Best Ethical Fashion Brand’ in Australia at the Prix de Marie Claire 2017. More importantly our customers absolutely love us with over 350+ reviews rating their Tees 4.8 / 5 stars.

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Co-Founder @Citizen Wolf tailoring the clothes you wear everyday. Immigrant on multiple occasions. Previously Founder @Moodshare & @The Affair.

Eric Phu

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Co-Founder @Citizen Wolf • Entrepreneur, conservationist and former digital adman • Worked at @Tribal DDB, @Havas Worldwide (Euro RSCG)