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Customer centric new financial technology product and service innovations

Global Social Platforms Manager

$80k – $95k
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· Liaise with the vendor (Sprinklr) as well as functional partners internally (e.g., Procurement, Legal, Compliance, Information Security and Finance) on all contract and other vendor management matters; monitoring vendor performance relative to SOW terms; organizing business reviews with vendor and key internal stakeholders.

· Manage Sprinklr platform access and training authorized users; consulting on and coordinating the development of tools, widgets, API integrations and other functionality to support Citi’s social media objectives, including owning platform configuration to support GCB’s priorities, standards, measurement framework and reporting objectives

· Provide day-to-day support to local and regional social media teams in applying global standards, playbooks and measurement frameworks to individual markets; and conducting annual review.


· Assist in monitoring competitive and industry best practices as well as lessons from Citi-executed social media programs to refresh and update trainings, playbooks, standards and related internal guidance documents on at least an annual basis, or as needed.

· Conduct research/information, and provide thought leadership, share best practices on use cases of Sprinklr - and assist in sharing to cross functional teams, including Social Servicing, Global Consumer Marketing, Operations & Technology, and global regions.

· Partner with Global Content and Digital Marketing team to deliver innovative approaches rooted in results.


· Manage the development of tools, platforms, API integrations and other functionality to support Citi’s social media objectives.


· Leveraging Citi global measurement framework, assist with markets as they measure, analyze, and compile reports for management showing results (ROI) and build business case for continued development and use of social media channels globally.


· Become an advocate for Citi and the individual markets in the social media space, engaging in dialogues and answering questions where appropriate across multiple groups and functions.


· Monitoring competitive, industry best practices, social media tools, applications, channels, design and strategy as well as lessons from Citi-executed social media programs to refresh and update trainings, playbooks, standards and related internal guidance documents on at least an annual basis, or as needed.

Qualifications:

Bachelor’s degree in marketing or related field required
3-5 years’ work experience in social media from a marketing and technology perspective
Knowledge of, passion for and experience working in digital/social media (specifically Sprinklr)
Broad-based thinking about new and innovative ways that brands can engage with existing and prospective Clients in social
Deep knowledge of social media platforms, in terms of managing a branded identity as well as marketing and targeting capabilities available to brands
Proven experience implementing social media continuity programs and campaigns leveraging paid, owned and earned tactics across multiple social platforms
Strong analytical skills with the ability to look at the broader perspective as it relates to business strategy
Experience managing multiple external agencies/vendors to consistently and effectively deliver world-class strategies based on consumer insights with measureable results
Strong interpersonal skills, influence management and collaborative working style – ability to inspire, motivate and lead cross-functional teams to achieve goals
Excellent communication skills – both written and presentation; solid judgment when working with senior executives within NA Consumer, across Citi and at external companies with whom we partner
Entrepreneurial and energetic – engaged in new trends and ideas, keeps abreast of digital innovations; ability to multi-task in a fast-paced environment and bring clarity and structure to ambiguous situations
Diligent about the details; gets hands dirty – enjoys rolling up sleeves and figuring things out!

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