Avatar for Citi

Customer centric new financial technology product and service innovations

Sr Design Strategist

$120k – $150k
Apply now
The Design Strategist’s focus is split between strategic planning for marketing, design and retail customer experiences and generating strategic insights. In regards to strategic planning, the strategist will focus on marketing, design and retail customer experiences including working with the business to define the design or marketing target, identifying strategic objectives and target needs, crafting a strategic direction for the design or marketing initiative, and aligning with the business and creative team on measurement/results. In regards to generating strategic insights, the strategist will leverage a combination of customer listening, primary and secondary research (discovery, conceptual, user experience, and usability) and quantitative analysis.

Key Responsibilities:

-A highly skilled individual contributor who designs & executes user research and usability studies, producing remarkable insights and transformational business recommendations, and presenting them to very large, senior audiences.

-Ongoing partnership with a cross-discipline Design Team (and agencies/vendors) to invent, execute and improve upon breakthrough solutions that our customers love.Identify how to solve the problem, selecting agencies and methodologies

-Manage all projects using Design Thinking principles with agile methods ensuring that every project - large or small - starts with customer needs, strategy and a well-defined problem to solve.

-Uncover rich quantitative and qualitative insights from NPS data, digital analytics, first/second and third party research that propel teams forward and fuel remarkable solutions.

-Design & work with internal analytics partners to track the performance of the team’s solutions and use that data to inform the next iteration. Manage multiple workstreams with varying timelines and complexity with authority and passion.

-Partner with other strategists, analysts, researchers and business leaders at Citi to create Design briefs and set expectations for deliverables.

-Help package concepts and insights and present to internal stakeholders in persuasive, articulate and compelling ways -- charismatic storytelling skills are a must.

-Be a go-getter with an entrepreneurial attitude and passion for innovative solutions and brand experiences that enable progress for our customers. Be a motivating and inspiring force in the group that gets the best performance out of people. Be the voice of the customer, the oracle of cultural trends, and a champion for authentic brand experiences.


-At least 7 years of experience developing, testing and implementing strategies that drove measureable results.

-Experience (5+ years) designing various qualitative and quantitative research studies. Background in a strategic field such as usability research, creative strategic planning, or management consulting.

-A trained user researcher comfortable with various digital/mobile research technologies, software and equipment, e.g. UserZoom, eyetracking, online panels, consumer advisory boards, as well as conducting in-depth interviews, surveys and stakeholder interviews.

-Experience managing research vendors including recruiters, rental facilities, consumer panels, usability and UX research providers.

-Comfortable identifying customer, cultural and competitive insights and writing creative briefs.

-Experience participating in the Design process and practicing Design Thinking.

-Bachelors Degree in Liberal Arts, Business, Communications, Human Computer Interaction, Information Design, Interaction Design, Psychology or a related field. MBA or MA preferred.

More jobs at Citi

View all jobs