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Talent graph + recruiting/career development service, powered by AI/NLP/Big Data.

Demand Generation Manager / Growth Hacker

$70k – $140k • 0.1% – 0.6%
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This role is for someone interested in being the first hire on the lead gen/marketing team. You will owe the entire lead gen effort, from defining the target companies and people to executing on the campaign and interfacing with potential customers. You will work closely with the founders and manage a junior team member.

What you’ll do
- Define, execute, analyze, scale and optimize demand generation and pipeline acceleration strategy across all channels—online, offline, owned and events
- Established and manage lead funnel and lead lifecycle to enable reliable campaign tracking, reporting, and lead hand-off.
- Work with the founders to drive initiatives that maximize customer acquisition
- Own key objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn and innovate to fuel scale and growth
- Leverage multiple channels and program tactics, including but not limited to: database and nurture email, paid acquisition, real-time web personalization, retargeting, and more.

- 2+ years in demand generation, performance marketing, or growth. Experience in B2B is a big plus
- Bias towards action and growth hacker mentality
- Track record of consistently delivering excellent results in a fast-paced environment
- Growth mindset with a results-driven approach to work (testing, measuring, iterating)
- Strength in email marketing, analytics, critical thinking, and reasoned judgment
- Experience leading multi-channel digital marketing strategies (SEM, SEO, social, email, content marketing, conversion rate optimization)
- Strong communication and project management skills to be able to manage and train junior team members
- Advanced Excel skills including formulas, v-lookup, conditional formats, pivot tables, etc.

Brownie points:
- Being able to build simple landing pages, either by coding up from scratch or utilizing platforms such as Wordpress or Wix
- Experience with sales end to end, from generating leads to getting contracts signed

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