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A Better Lottery

A Better Lottery

The Texas lottery system is successful but it fraught with public misperceptions and criticism. Many say it preys on the poor. Lottery tickets are sold in unattractive gas/convenience stores. But in Europe, the United Postcode Lottery has an excellent reputation and funds a wide range of charitable causes. Entire "blocks" (postcodes) can enter and win, rather than one usually unprepared individual whose life is subsequently destroyed by winning. While I am not saying the Texas lottery should be abolished, I believe a system like that in Europe could be adapted to Texas (as a model for other states). Lottery tickets could be sold online, in high-end shops and restaurants, for instance. My blog post: carolynmappleton.com/charity-lotteries-a-european-success-story. What's needed: extensive research; communication with the European lottery(ies); in-person visits; political advice; and a formal public/private partnership to move forward.

Carolyn M. Appleton

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Nonprofit fundraising, digital communications and public relations for organizations of all sizes, across Texas and beyond.

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