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Big payments made rewarding

Marketing Manager (HK)

$48k – $72k
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Responsibilities
• Own and manage B2B and B2C marketing campaigns from start to finish – includes but not limited to campaign planning and execution of online lead generation and customer acquisition across multiple paid channels such as Facebook, Google and LinkedIn
• Use your knowledge of the customer to develop ad assets that communicate product value
• Set up of campaigns including running regular reports, analysis and optimisation based on cost and ROI, scaling based on performance
• Improve site traffic conversion through experimentation of customised landing pages
• Nurture leads and increase activation through marketing automation
• Closely collaborate with cross-functional teams such as sales, product, bizops, compliance etc to achieve your goals
• Maximise customer lifetime value by planning and delivering CRM strategies based on customer segmentation to encourage customer retention and loyalty
• Brand guardian ensuring consistent look and feel / tone of voice across all comms and business functions

Requirements
• At least 5 years of relevant B2B and B2C marketing experience
• Bachelor’s degree in Marketing, Communications or Business preferred
• Excellent verbal and written communication skills
• Analytical and metrics-driven
• Experience in running acquisition campaigns on Facebook, Google and LinkedIn, as well as CRM and other marketing tools. Prior experience using Hubspot is a plus
• Possess an eye for design and flair for writing
• Team player - no politics!
• Flexible and able to manage multiple projects simultaneously, work within an ambiguous, fast-moving environment
• Demonstrated ability to be resourceful in the face of obstacles, proactive problem solver
• Personal qualities of integrity, credibility and quality
• Experience in payments or credit/lending industry a plus
• For Hong Kong role: Excellent verbal and written communication skills
in English and Cantonese/Traditional Chinese

CardUp’s Cultural Values
• Do what is right, not what is easy
• Together we are stronger
• The best is yet to be
• Make it happen

Location
Hong Kong
Job type
Full-time
Visa sponsorship
Not Available
Experience
5+ years
Hiring contact

Diana Lim

Avatar for Diana Lim

CardUp at a glance

Big payments made rewarding

CardUp focuses on Singapore. Their company has offices in Singapore. They have a small team that's between 11-50 employees.

You can view their website at http://www.cardup.co