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Launching a new D2C home goods brand in 2019 -- on the search for early employees!

Growth/Digital Marketing Lead

$75k – $125k • 0.01% – 0.25%
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SUMMARY

We built Caraway with one simple belief: everyone deserves to live a healthy lifestyle at a fair price. As such, we seek to provide our own brand of exceptional home and kitchen products direct to our customers online.

ABOUT THE ROLE

The Growth Lead will be one of our first hires at Caraway and be responsible for revenue growth. We are looking for an individual who loves digital channels and has experience with offline media, too. You will be our resident expert in All Things Acquisition - leading and scaling our customer acquisition efforts across all paid and non-paid digital channels. Success will be measured by your ability to grow brand awareness, deepen customer engagement, acquire customers, and hit our growth and revenue targets. The role will be based at our headquarters in New York City and will report directly to our CEO.

If you’re excited about working at an early stage startup and building from the ground-up with a small team, comfortable wearing many hats and eager to positively impact our company’s growth and drive results, we’d love to hear from you!

ROLE & RESPONSIBILITIES

- Help define customer acquisition goals and own execution, analyze performance and inform decisions for how, when, and where to spend our marketing budget.
- Planning, executing and leading paid campaigns on various paid channels, including SEO/SEM, paid social, display, video, referral, direct mail, affiliate, retargeting and more.
- Testing and thinking outside the box with new channels -- we don't want simply tried and true. Let's explore new territory online and offline growth channels to test.
- Analyzing and reporting on marketing KPIs (ROI, CPA, CVR, etc) and tracking performance goals with ad hoc reporting on an as-needed basis.
- Creating, executing and evolving a strategy for acquisition and retention/loyalty tactics to reach repeat purchase and LTV targets.
- Own the relationship and collaborate with external agency partners, working to ensure they’re aligned with our overall business strategies, goals and are driving results.
- Work with internal and external creative partners, generating briefs and helping to drive the development of campaign assets.
- Overseeing the Caraway e-mail program and building automated drip, segmentations, and marketing campaigns.
- Create and project manage testing of creative, landing pages, and audiences to improve conversion and scale campaigns efficiently and also execute testing plans for new/emerging ad formats and channels.
- Work with our Engineering and Digital Product teams to improve on-site conversion via landing pages, sign-up flow, A/B testing and cart optimizations.
- Dig into any other area of our online marketing efforts (analytics, data, emails, etc), and where you can make an impact.
- Partnering closely with the Executive Team to develop and drive company OKRs and overall strategy.

ABOUT YOU

- Are a full stack digital growth marketer with a B.A. and 5-8 years of leadership experience in growth, acquisition, email and retention at a growth phase consumer e-commerce company and a proven track record of scaling growth.
- You’re highly analytical with the ability to turn insights into actionable changes that optimize performance.
- Growth hacking, media buying, & SEO/SEM wizard.
- Well versed in performance tracking and measurement tools with expert fluency in Google Analytics; ability to manage large datasets and perform both qualitative and quantitative analysis.
- Are a strategic thinker with the ability to build innovative marketing campaigns, combined with tactical ability to execute simultaneously against multiple competing priorities.
- Have a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced and highly-fluid environment.
- Familiarity with offline acquisition channels a huge plus.
- Are decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams to leverage resources effectively.
- You’re comfortable wearing many hats and overseeing both strategy and execution in the beginning as we operate lean and equally excited to evolve your role and build and manage a team as we grow.
- Have a strong drive for results, with the ability to manage independently and take calculated risks.
- A positive attitude and sense of humor.



COMPENSATION & PERKS:

We offer competitive start-up rates with access to a senior leadership team.
Perks include:

• A competitive salary and equity options
• High-quality home and kitchen products
• Benefits and flexible vacation policy

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