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Amazingly simple graphic design

Amazingly simple graphic design

"The easiest to use design program in the world”. – The Webbys “Canva enables anyone to become a designer” – PSFK Canva is an incredibly simple to use online design platform that is making design accessible to the 99.7% of internet users that don’t own or can’t use the Adobe products.. It integrates a full stock photography library, vector library, font library and layout library into a drag and drop design tool which enables everyone to create incredible designs for web and print. IN THE 13 MONTHS SINCE LAUNCH: - 850,000 signups - Over 5.8 million designs created - Over 1.2m designs created last month - Amazing engineering team comprised of mostly ex-Googlers & ex-Atlassian - Solid growth every month across all key metrics since launch

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The Canva backlink empire: How outreach & content led to a $6B valuation

  • Foundation Inc
  • 4 months ago

This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands.

You’ll be diving deep into the marketing tactics that have helped them acquire 4+ million backlinks and over 270 million visitors a year. In this essay you’re going to learn:

  • How to create content for user intent
  • The role of content directories for SEO
  • How to create scalable landing pages
  • How to create a scalable backlink program
  • The role of responding to current trends for products
  • How to reach thousands of people through your blog
  • An opportunity that even Canva has overlooked
The Canva backlink empire: How outreach & content led to a $6B valuation
CEO of @Canva. Previously founded @Fusion Books.
COO of @Canva, 1st Software startup at 20 (Fusionyearbooks.com), which grew to Australia's Largest yearbook company. Strong business and operations background
Co-founder & Chief Product Officer @Canva http://canva.com. Previously founded @Fluent & designer at @Google (Wave). Speaker. Author.


Funded over

6 rounds

Latest round

Sep 2016