Avatar for Canary

First Smart Home Security Device for Everyone

Director of Marketing

$105k – $165k AngelList Est.
Apply now

Director of Marketing

Hi, we’re Canary, a New York City-based startup that believes the best technology
makes you smarter, puts you in control, and gives you access to the information you
need. That’s why we’re dedicated to developing easy-to-use technology that protects, empowers, and has a meaningful impact on people, families, and their communities.
Our products are award-winning, all-in-one home security devices that make it easy to see and understand what’s happening in your home from anywhere. We seamlessly integrate state-of-the-art hardware with sophisticated software to create simple, effective products that solve real problems and empower people to live fearless lives.

We are seeking an experienced Director of Marketing Operations to join our team.
You will support our team across all operational aspects from routine administrative functions to project management and research. You will be counted on to understand how to prioritize competing requests to ensure an optimized, efficient workflow across
Canary’s Marketing and Product Department in a fast-paced, energetic environment.
Most of all, the person most suited for this role will be meticulously organized and endlessly resourceful, with outstanding communication skills and a can-do attitude that embraces working in a tightly-knit, high-performing team. If this sounds like you, read

What You’ll Be Up To:
 Reporting directly to our CMO, you execute vision, strategy, and results for our Marketing department, particularly our Acquisition Marketing program,
encompassing all paid online and offline marketing channels that drive net new customers and result in revenue growth across our business.
 Manage marketing and communications budget, oversee contracts/invoices with agency partners and other vendors and provide weekly & monthly status reports.
 Play a key role in evolving, defining, and driving our paid media KPIs, analytical systems, and business processes as we scale, creating an accountable team culture that balances risk management and cost controls with speed to market.

 Mentor, and manage Marketing team, incl. digital Marketing specialists to
maintain and achieve success across all online channels.
 Deliver on revenue and marketing efficiency targets on a weekly, monthly,
quarterly, and annual basis by constructing a robust and resilient portfolio of paid Acquisition Marketing channels.
 Develop and drive adoption of methodical and rigorous experimentation
frameworks that result in significant learnings, ultimately increasing topline
revenue and efficiency.
 Become an effective ambassador and partner to cross-functional partners in other departments.
 Partner with our Retention Marketing and Data & Analytics team to ensure our customer cohorts remain high quality after acquisition, supporting the long-term health of our Retention, Loyalty, and Advocacy programs.

What You’ll Need to Have:
 You have at least 5 years of experience in acquisition marketing, direct response
advertising, and/or paid performance media, preferably at a high-growth
consumer brand managing multi-million-dollar budgets.
 You have significant channel experience across the entire modern marketing mix, including deep expertise in both online performance marketing channels and you will draw from that experience in your leadership role here.
 You have had a demonstrated impact on revenue and the growth trajectory of a high-growth business due to a combination of your team building and mentorship ability.
 You are a true servant leader who believes developing skills in the team
members you lead is of the utmost importance.
 You have a comprehensive working knowledge of marketing attribution
methodologies, their limitations, the relative advantages and disadvantages of
each, and the ways in which most models are commonly imprecise or otherwise
incomplete when evaluating performance.
 You are resourceful and gritty, constantly questioning the current status quo and relentless solving problems in order to drive continuous improvement.
 You add to our company culture and embody our core values of being thoughtful, iterative, empowered, customer-obsessed, in it together, and accessible
 Excellent organizational and interpersonal skills and the ability to work with
various staff. Computer fluency in (Word, Outlook, Excel, PowerPoint) is

What Can We Give You?
 Comprehensive health insurance
 Flexible work hours
 Unlimited vacation
 Reimbursement for commuter costs
 A beautiful downtown office space with views of the Freedom Tower, Woolworth Building, and more


Comprehensive health insurance

Generous vacation

Unlimited vacation


Office space

A beautiful downtown office space with views of the Freedom Tower, Woolworth Building, and more

Canary at a glance

First Smart Home Security Device for Everyone

Canary focuses on Security, Computer Vision, Internet of Things, and Deep Learning. Their company has offices in New York City. They have a mid-size team that's between 51-200 employees. To date, Canary has raised $51.2M of funding; their latest round was closed on June 2015.

You can view their website at http://canary.is or find them on Twitter, Facebook, LinkedIn, and Product Hunt.

More jobs at Canary

View all jobs

Similar jobs to Director of Marketing at Canary

Avatar for The Outdoor Journal
Adventure travel content to commerce: marketplace platform
Avatar for StellarEmploy
The first SaaS tool built for high-volume recruitment of hourly workers
Avatar for SoDA
Curated tech content and retailer platform
Avatar for Paragon One
Platform that automates and scales real work experiences between companies, schools, and students