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Personal style, straight to your door

Personal style, straight to your door

CakeStyle is a high-end ecommerce startup in the apparel space, positioned as an innovative online personal styling service for women. We layer the feeling of high-touch service with scalable technology (think Pandora or Netflix for women's apparel). Each season, our stylists send handpicked outfits to our clients based on their style preferences and sizes. Clients take a week to conveniently try it all on at home, in the context of their own wardrobe, keep what they love, and send the rest back. Our curated, in-home shopping experience beats the hassles and frustrations of both brick-and-mortar retail and the overwhelming world of ecommerce. Since our launch in November 2011, we’ve grown our monthly sales to over $300k and reached thousands of women with our offering.

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Cecelia Myers

Avatar for Cecelia Myers
Current Creative Director @ideeli. Former COO, Co-Founder @CakeStyle. Founder-in-Residence @Sandbox Industries. Graduated from @Indiana University, Bloomington
Total raised


Funded over

1 round

Latest round

Seed (Aug 2012)