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Digital publishing is doing something it hasn't done en masse since the dawn of the Internet

  • Axios
  • 4 months ago
  • Digital publishing is doing something it hasn't done en masse since the dawn of the Internet: make money.
  • Business Insider, Vox Media, The Information, Axios and Politico all turned profits in 2019, in several cases for the first time ever, sources tell Axios. Others, like The Athletic, BuzzFeed and Vice, say they are expecting to do so this year.
  • Media companies that lack true scale or dominance of a specific niche continue to face challenges. Most executives believe this trend will continue, leaving a small group of large publishers and high-quality niche sites.
  • These success stories have begun to allay investor concerns. Venture investors known for expecting quick returns tell Axios that they are beginning to take a longer view of their investments in publishers that have more sustainable business models, like subscriptions.
Digital publishing is doing something it hasn't done en masse since the dawn of the Internet
Director of Talent @ Business Insider

Lindsay Crick

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Marketing Production Designer/Developer at Business Insider

Aaron Gell

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Total raised

$60.6M

Funded over

8 rounds

Latest round

Jan 2015