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Ed-tech for professional courses

Business Development/Revenue Associate

₹20,000 – ₹23,000
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The Business Development/Revenue Associate would be the sole person in-charge, responsible for both the perceived as well as the real value of the brand in the long-term. Also, measurability in the short and medium term would be imparted to his efforts by way of an impact on the overall top line growth of the company and its product offerings, as well as the relative success of underperforming and/or newly explored sales avenues. The key tasks to be performed by the Business Development/Revenue Associate could be categorized
as under:
• Planning, formulating and implementing sustainable strategies that are action
oriented and time bound, aimed at enhancing contribution of the understated
sales avenues towards the company's top line:
1)Colleges and Universities
2)Examination Centers
3)Youth Associations/Forums/Communities
4)Companies
5)Competitors
6)New Media (Search Engines, Social Media, Mobile)
7)Referrals
• Studying and evaluating the performance of the aforesaid sales avenues on a continual basis, identifying trends and initiating action pertaining to revenue
enhancement, recognizing the underperforming avenues and prioritizing the
said action with regard to the same.
• Exploring potentially lucrative sales avenues (presently non-existent) and
deriving practically viable action plans aimed at establishing and enhancing
the company’s market share within the same (Tie-Ups, Cross Branding, etc.).
• Initiating, enforcing and monitoring innovative revenue enhancement
programs, including promotional activities, schemes, programs (loyalty,
reward and referral programs), limited period offers, special packages, group
discounts, product combos, etc.in order to measure, manage and enhance
the following;
1)Footfalls
2)Conversion
3)Average Ticket Size
4)Leads/Referrals Per Customer
• Designing and implementing an exhaustive event/activity calendar on an
annual basis, undertaking frequent activation initiatives aimed at mobilization
of the TG by way of brand visibility and interaction programs.
• Assuming absolute responsibility and determining action oriented short and
medium strategies towards the attainment of specific sales targets defined by
the management at periodic intervals.
• Defining and determining suitable pricing strategies for the products based on both, scientific as well as market driven parameters.
• Evaluating market response and arriving at an appropriate mechanism with
regard to the introduction of multiple variants/versions for existing product
offerings.
• Developing a detailed understanding and market share evaluation of the
competition and formulating effective strategies and action plans towards
disabling the same.
• Conceptualizing and implementing robust lead generation strategies (online
and offline), aimed at procurement of relevant data pertaining to potential
customers and deployment of the same towards effective conversion.
• Designing and implementing an efficient customer referral program, reviewing impact of the same at frequent intervals and making necessary
enhancements.
• In the event of a rollout in new markets, Initiating, enforcing and supervising
an elaborate research and development exercise pertaining to the market
demographic and dynamics prevalent in the catchment area and determining
as well as executing sustainable strategies aimed at tapping the same.
• Determining and coordinating efficient and practically viable pre-launch,
launch and post-launch penetration strategies for new markets as well as new
product variants within existing markets that may be planned by the company
from time to time.
• Enhancing media exposure by forging, negotiating and monitoring lucrative
alliance arrangements with the relevant communication machinery,
formulating feature ideas, concept notes, press releases, articles, etc.
• Designing, implementing and reviewing the New Media strategy in order to
optimize the visibility, interaction and engagement generated across select
digital platforms.
• Conceptualizing, planning as well as coordinating the Content Marketing
initiatives in synergy with the faculty and the management, supporting with
proactive research with regard to relevant and impactful content ideas.
• Establishing and defining a detailed Vendor Management Protocol with
regard to the identification, finalization and management of various vendors
and agencies associated for the enhancement of the marketing function
(Designers, Printers, Advertising and PR Agencies, Digital Media Agencies,
Tele-Marketing Agencies, etc.).
Location
Delhi
Job type
Full-time
Visa sponsorship
Not Available
Experience
1+ years
Hiring contact

Shweta Sonigara

Avatar for Shweta Sonigara

Zell Education at a glance

Ed-tech for professional courses

Zell Education focuses on Education and Education Technology. Their company has offices in Mumbai. They have a small team that's between 11-50 employees.

You can view their website at http://www.zelleducation.com

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