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Patience Pays

CRM Marketing Specialist

$50k – $65k
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We’re looking for a CRM Marketing Specialist to take end-to-end ownership of performance of CRM channels including, but not limited to, email newsletters, in-app messages and push notifications. You will primarily be responsible for increasing engagement (DAU/MAU), retention (LTV) and GMV through personalized marketing pushes across the user lifecycle. You will also assist the Senior Manager in driving strategy for your channel and proactively tapping into optimization levers to accelerate revenue and growth.


On a day-to-day basis, you will:

Collaborate cross-functionally with Design, Product, and Marketing Analytics to deliver compelling, personalized customer journeys
Draft and execute retention and engagement focused initiatives by leveraging personalized communication over email, push notifications and in-app messages
Generate data-driven hypotheses and conduct experiments to inform overall engagement strategy
Construct hypotheses based on the available data and frequently test and experiment to refine the overall retention strategy
Implement complex lifecycle journeys across multiple retention channels, while demonstrating expertise in building smooth email templates using HTML and CSS
Be responsible for end-to-end ownership of these journeys, from conceptualization to design, approvals, scheduling and execution of relevant deployments
Work closely with the design and creative team in the implementation and selection of communication to be pushed through your channels
Work with the marketing analytics team by leveraging data to:
Improve the performance of push, email and in-app channels along the lines of segmentation, hygiene, deliverability, and optimal send times
Track and reporting on email campaigns in order to guide improvements and ensure current best email practices in the industry are being followed
Hypothesising and initiating multiple A/B tests and complex multivariate experiments to understand impact and glean new insights
Dispatch weekly reports to senior management, highlighting performance, improvement opportunities and key learning areas

Required Skills:

Relevant marketing experience working across multi-channel engagement, loyalty and lifecycle programs
Working knowledge of a comprehensive CRM/marketing automation system, like Salesforce Marketing Cloud, Braze or Oracle (Responsys)
Solid analytical background, and must be data-driven by demonstrating a sound knowledge of the relevant KPIs, and an execution champion to bring complex, data backed campaigns to life
Fluent in HTML/CSS in order to build, test and debug emails
Customer engagement champion with sound knowledge of segmentation, deliverability, and CAN-SPAM laws
Able to manage multiple stakeholders at once, while working cross-functionally to meet business challenges head on
Detailed-oriented: you can catch typos/inconsistencies in data effortlessly
Ability to think quickly and critically on a broad range of marketing technology and digital marketing topics
Excellent written and verbal communication skills


Skills that are nice to have (and will put you above the rest):

You know your way around templating languages like Jinja, Liquid and Handlebars
You work with deeplinks on technologies such as Adjust and Branch on a daily basis
You have experience with APIs and webhooks

Education & Experience

Bachelor's degree in Business, Economics, Marketing, Statistics, or similar preferred
2+ years relevant experience in a direct-to-consumer business

Work Perks:

1. Competitive compensation - you work hard and we make it worth your while
2. Equity in the company
3. Unlimited supply of snacks to keep you going
4. Great downtown location at York/Adelaide, PATH connected
5. An inclusive work environment where you can thrive and get sh*t done

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