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For essentials there is Amazon, for everything else there is Browze.

CRM & Retention Manager

$70k – $95k
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The CRM & Retention Manager will be responsible for owning lifecycle management for all Browze customers: driving leads to first purchase and subsequently retaining first-time buyers in a loyalty loop. The candidate will champion a robust analytics/reporting practice in the company to drive lifetime value (LTV) via email and app campaigns.


What you’ll do:

Create, implement, and execute a customer lifecycle plan to engage customers throughout their buying journey, thereby increasing purchase frequency and AOV via digital channels
Plan, launch, and optimize all email/app marketing campaigns and automated programs focusing on customer retention; including design templates, calls-to-action, and content
Manage customer segmentation based on relevant levers such as behavior, value, engagement history, etc.

Develop an engaging campaign calendar for CRM and regularly monitor response fatigue/list decay to take corrective actions
Create an A/B roadmap to systematically grow LTV
Build, implement, and execute broad-based loyalty/rewards/retention program
Partner with cross-functional teams as required (User Acquisition, Design/UX, Tech) to ensure business alignment and consistency in brand guidelines
Accountable for retention analysis including: reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis

Qualifications:

Bachelor's degree in Business, Economics, Marketing, Statistics, or similar preferred
Minimum 3+ years as a retention marketing professional with direct-to-consumer campaign experience on email and app
Demonstrated experience with lifecycle management; eCommerce experience preferred
In-platform expertise with relevant CRM/data platforms and attribution tools e.g. Braze (Appboy), Google Analytics, AppsFlyer, or similar
A do-er with an analytical mindset and a rigorous approach to testing/learning
Ability to drive projects independently
Strong verbal and written communication skills
Dedicated to continuous improvement in every task you take on
An entrepreneurial mindset and a roll-up-the-sleeves work ethic: must be comfortable with ambiguity and rapid rates of change
Desired skills, but not mandatory: SQL, HTML

Perks:

Competitive salary
High level of responsibility from day one
Office in a brand new co-working space in the heart of downtown Toronto
Exposure to the leading tools in MarTech for personalization and automation

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