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Technology and Marketing Agency

Digital Marketing Specialist

₹4L – ₹8L
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Job Description:-

The Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Bluetent’s clients. This position is primarily focused on paid search ads within the Google and Social Media platforms. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.

In this role you will:

- Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
- Expertise in on-page and off-page SEO
- Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
- Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
- Management of ad budgets, text ad creative, and keyword research
- Perform digital advertising audits
- Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
- Ability to communicate professionally on client calls and via email
- Ensure implementation of best practice guidelines and follow company processes
- Must be a team player that is also comfortable working independently
- Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
- Previous agency experience is a plus

The skills/qualifications we are looking for:

- Minimum of 2 years of Google Ads account management experience required
- Minimum of 2 years of Digital Agency experience required
- Google Ads Certification required
- Google Analytics experience a plus
- Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
- Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising

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